Acquired by on June 29, 2015
Total Equity Funding
$40.5M in 3 Rounds from 2 Investors
New York, New York
Mediaocean provides software platforms for the advertising community.
Advertising, Analytics, Enterprise Software

Company Details


Mediaocean provides software platforms for the advertising community. Its traditional and digital media platforms enable agencies and brands to manage and coordinate the advertising workflow such as planning and buying, analyzing and optimizing, and invoicing and payments.

The company offers Spectra, an advertising management platform that enables its users to manage business data, control expenditure, and find solutions for billing, accounting, and workforce time management; Prisma that delivers operational infrastructure and data intelligence services across multiple channels, including display, video, mobile, search, social, and more; Optica, a cloud-based advertising delivery network and trafficking management system that combines media, talent, and advertising delivery; Aura, a project time and cost management platform that allows its users to track time, monitor costs, and track and reimburse expenses; and Connect that integrates media suppliers, data providers, advertising servers, and third-party technologies allowing agencies to build optimal solutions for businesses and operations.

The company serves media agencies, creative agencies, publishers, broadcasters, advertising technology companies, and electronic businesses worldwide.

Mediaocean was formerly known as Donovan Data Systems, Inc. and changed its name to Mediaocean in March 2012. It was founded in 1967 and is headquartered in New York, United States. It also has offices in Atlanta, Georgia; Chicago, Illinois; Louisville, Kentucky; Hasbrouck Heights, New Jersey; Los Angeles, California; Toronto, Canada; London, United Kingdom; Düsseldorf, Germany; Paris, France; and Pune, India.

Funding Rounds (3) - $40.5M

DateAmount / RoundValuationLead InvestorInvestors
Jul, 2008undisclosed amount / Series E1
Apr, 2008$30M / Series B1
Jul, 2007$10.5M / Series A1

Acquisitions (4)

Jul 7, 2016Unknown
May 19, 2016Unknown
Jan 14, 2016Unknown
Apr 28, 2011Unknown

Current Team (19)


Competitors (3)

  • 4INFO’s patented big data mobile technology has tied 300 million mobile devices to 100+ million U.S. households.
  • AXAD is a product of this unique combination of experience and expertise in the advertising and media industries.
  • Running on the Microsoft Dynamics AX ERP platform, AXAD offers a comprehensive solution covering all functions of the media lifecycle.

Offices/Locations (1)

  • HQ

    45 W 18th St.

    6th Floor

    New York, New York 10011

    United States

Past Team (3)


Images (2)


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