Mediaocean provides software platforms for the advertising community. Its traditional and digital media platforms enable agencies and brands to manage and coordinate the advertising workflow such as planning and buying, analyzing and optimizing, and invoicing and payments.
The company offers Spectra, an advertising management platform that enables its users to manage business data, control expenditure, and find solutions for billing, accounting, and workforce time management; Prisma that delivers operational infrastructure and data intelligence services across multiple channels, including display, video, mobile, search, social, and more; Optica, a cloud-based advertising delivery network and trafficking management system that combines media, talent, and advertising delivery; Aura, a project time and cost management platform that allows its users to track time, monitor costs, and track and reimburse expenses; and Connect that integrates media suppliers, data providers, advertising servers, and third-party technologies allowing agencies to build optimal solutions for businesses and operations.
The company serves media agencies, creative agencies, publishers, broadcasters, advertising technology companies, and electronic businesses worldwide.
Mediaocean was formerly known as Donovan Data Systems, Inc. and changed its name to Mediaocean in March 2012. It was founded in 1967 and is headquartered in New York, United States. It also has offices in Atlanta, Georgia; Chicago, Illinois; Louisville, Kentucky; Hasbrouck Heights, New Jersey; Los Angeles, California; Toronto, Canada; London, United Kingdom; Düsseldorf, Germany; Paris, France; and Pune, India.
Funding Rounds (3) - $40.5MUpdate
Current Team (19)Update
|Jul 21, 2016||AdExchanger - Spotify Opens A Programmatic Sales Channel; Unilever Buys Dollar Shave Club|
|Jul 8, 2016||mediaocean.com - Mediaocean Acquires INVISION Driving Automation for Agencies & Broadcasters|
|Jul 7, 2016||Business Wire - Mediaocean Acquires INVISION, Driving Automation for Agencies & Broadcasters|
|May 31, 2016||AdExchanger - PE Firm Vista Acquires Marketo For $1.8B, One Year After Nabbing Mediaocean|
|May 24, 2016||Built in Chicago - Why Chicago is a big deal in Big Data|
|May 20, 2016||PE HUB - Vista-backed Mediaocean buys marketing software maker ColSpace|
|May 20, 2016||PRNewswire All - Mediaocean Acquires Industry Leading Media Planning Tool ColSpace|
|May 2, 2016||AdExchanger - Snapchat Now Running Ecommerce Ads; Telco And Ad Tech Strengthen Ties|
4INFO’s patented big data mobile technology has tied 300 million mobile devices to 100+ million U.S. households.
AXAD is a product of this unique combination of experience and expertise in the advertising and media industries.
Running on the Microsoft Dynamics AX ERP platform, AXAD offers a comprehensive solution covering all functions of the media lifecycle.
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