search engine marketing in whatever is the innovative digital media of the time. This could be search engine optimization of existing webpages, the purchase of advertising space on search engines and portals, or the construction of new websites aimed at attracting visitors to the customer’s main website.

Furthermore, the business concept at MediaAnalys is about selling and supplying those services and tools than can be directly connected to monitoring the customer's investment in search engine marketing. These might be statistical systems, systems that identify the visitors to a webpage, or other ancillary services. The business concept at MediaAnalys is not a constant and nor is it dependent on a particular search engine; rather, it will change with the times in step with developments in the market. In the future, other forms of Internet marketing, too, may become appropriate to expand the choice further — this may be, for example, marketing by e-mail.

MediaAnalys have a presence in Kalmar, Helsingborg and Stockholm, and our goal during 2010 is to have 50 staff and to be doing search engine marketing for around 3500 customers. Our vision is to be the natural partner of choice when it comes to search engine marketing in Scandinavia, for large and small companies alike.