groups and countries. Apart from fronting the Media Markt and Saturn brands, which comprehensively network their some 1,000 fixed-location stores with online sales platforms.

The Media-Saturn-Holding GmbH (MSH) is a German holding company and the leading consumer electronics retailer in Europe with headquarters in Ingolstadt, Germany. The Group operates almost 1000 stores and offers online shopping in 15 countries in Europe. In the business year 2013/14, Media-Saturn generated revenues of 21 billion euros. The Group currently provides employment for approximately 65,000 people from 129 nations. MSH unifies the three independent brands Media Markt, Saturn and redcoon under one roof.

Following the consistent three-retail-brand strategy of Media-Saturn the Media Markt stores, the Saturn stores and the Internet pure player redcoon operate independently on the market, competing directly with one another. Every Media Markt and Saturn store is an independent company in which the manager of the store holds a share of up to ten percent. The managers of the individual stores decide on their local advertising needs, the product portfolio and personnel planning. This allows them to respond flexibly to the needs of their own particular customers.