Rate) while reducing the media cost. The Meaningo Inc customers successfully increased the average Click Through Rate (CTR) by 50%, the Conversion Rate (CR) by 35%, the View rate (VR) by 20% and to finally decrease the media cost by 15-20% Trend Extraction Service: Given a textual source and a very narrow theme that is defined by the user, the service extracts the main trends in the data that are only relevant to the defined theme. The service works on any textual source in any language, currently, the most popular sources are public social posts from Facebook and Twitter.