Company Performance Metrics
Mark Polsfuss: Owner- Julie Nickerson: Owner
Maya Group is a Chicago-based marketing research firm that conducts custom qualitative and quantitative studies worldwide (B2B and B2C).
The company specializes in the assessment of its clients' branding, positioning, messaging, advertising, integrated marketing communications and product/service development efforts. Clients include
Citi, IBM, Nissan, Merck and Tyson Foods.
The founding partners of Maya Group are pioneers and leading experts in electronic data collection. The company's quali-quant methodology includes the distinctive continuous measurement or moment-to-moment response tracking (often referred to as “dial testing“ or “instant response“) that has become so useful to many researchers. Over the past 20+ years of using and evolving its proprietary technology and technique, Maya Group prides itself in properly collecting, applying and interpreting the valuable data this methodology generates.
Maya Group is a three-time recipient of the Advertising Research Foundation's David Ogilvy Award.
