Overview

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Status
Acquired by on August 20, 2015
Total Equity Funding
$14.89M in 3 Rounds from 4 Investors
Headquarters:
New York, New York
Description:
Maxymiser offers cloud-based testing, personalization and cross-channel optimization solutions for brands to boost engagement and revenue.
Founders:
, ,
Categories:
Personalization, Analytics, Enterprise Software
Website:
http://www.maxymiser.com
Social:

Company Details

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On September 10, 2015, Oracle completed the acquisition of Maxymiser. Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.

Funding Rounds (3) - $14.89M

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DateAmount / RoundValuationLead InvestorInvestors
Jun, 2013undisclosed amount / Private Equity1
Jan, 2012$12M / Series B2
Jan, 2009£2M / Series A2

Current Team (4)

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Products (5)

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  • Testing and personalization for the small screen experience.
  • Discover micro-segments and apply targeting with one click.
  • Complementary products, complimentary revenue.
  • Because group trends and behaviors should be rewarded with personalized treatment.
  • MaxTEST was added to CrunchBase in 2012

Competitors (5)

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  • Monetate powers multichannel personalization for the world's best brands.
  • Omniture is an online marketing and web analytics business unit enabling clients to manage and enhance business initiatives.
  • OpenText Optimost delivers comprehensive web testing, targeting, and personalization solutions.
  • SiteSpect is an optimization platform enabling web and mobile app marketers to improve conversion rates and engagement.
  • Webtrends is a digital marketing company providing measurement, optimization and social enterprise solutions.

Offices/Locations (1)

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  • Office

    532 Broadway

    10th Floor

    New York, New York 10012

    United States

Past Team (6)

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Past Event Appearances (1)

Images (1)

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