Overview

Update
Status
Acquired by on August 20, 2015
Total Equity Funding
$14.89M in 3 Rounds from 4 Investors
Headquarters:
New York, New York
Description:
Maxymiser offers cloud-based testing, personalization and cross-channel optimization solutions for brands to boost engagement and revenue.
Founders:
, ,
Categories:
Personalization, Analytics, Enterprise Software
Website:
http://www.maxymiser.com
Social:

Company Details

Update

On September 10, 2015, Oracle completed the acquisition of Maxymiser. Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.

Funding Rounds (3) - $14.89M

Update
DateAmount / RoundValuationLead InvestorInvestors
Jun, 2013undisclosed amount / Private Equity1
Jan, 2012$12M / Series B2
Jan, 2009£2M / Series A2

Current Team (3)

Update

Competitors (6)

Update
  • Insightware helps you maximize your conversion rates by automatically showing the most suitable page variation to each visitor.
  • Monetate powers multichannel personalization for the world's best brands.
  • Omniture is an online marketing and web analytics business unit enabling clients to manage and enhance business initiatives.
  • OpenText Optimost delivers comprehensive web testing, targeting, and personalization solutions.
  • SiteSpect offers an optimization platform that enables web and mobile marketers to improve conversion rate and engagement.
  • Webtrends is a digital marketing company providing measurement, optimization and social enterprise solutions.

Offices/Locations (1)

Update
  • HQ

    257 Park Avenue South 13th Floor

    New York, New York 10010

    United States

Past Team (8)

Update

Past Event Appearances (1)

Images (1)

Update

Add Acquisitions

Add Board Members and Advisors

Add Products

Add Sub Organizations

Add Memberships

Add Customers

Add Partners

Add Videos