- Acquired by Oracle Corporation on August 20, 2015
- Total Equity Funding
- $14.89M in 3 Rounds from 4 Investors
- New York, New York
- Maxymiser offers cloud-based testing, personalization and cross-channel optimization solutions for brands to boost engagement and revenue.
- Mark Simpson, Max Polyakov, Peter Ellen
- Personalization, Analytics, Enterprise Software
On September 10, 2015, Oracle completed the acquisition of Maxymiser. Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as HSBC, Lufthansa, Tommy Hilfiger and Wyndham.
Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.
Funding Rounds (3) - $14.89MUpdate
Current Team (4)Update
Testing and personalization for the small screen experience.
Discover micro-segments and apply targeting with one click.
Complementary products, complimentary revenue.
Because group trends and behaviors should be rewarded with personalized treatment.
MaxTEST was added to CrunchBase in 2012
|Jun 20, 2016||Marketing Land - Google’s Optimize 360 creates exciting opportunities for testing & personalization|
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|Apr 27, 2016||Silicon Angle - Oracle blitzes sales and marketing pros with new cloud options|
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New York, New York 10012