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Company Profile Technology Tech Details

Tech Details

Highlights

Mattel uses 85 technology products and services including HTML5, Bootstrap, and  Vimeo, according to G2 Stack.Mattel has 1,140,160 monthly app downloads, according to Apptopia. The most popular apps downloaded are Hot Wheels id, Pictionary Air, and  Barbie™ Fashion Closet.Mattel is actively using 144 technologies for its website, according to BuiltWith. These include DNSSEC, Cloudflare CDN, and  Organization Schema.The intellectual property of Mattel includes 676 registered patents primarily in the 'Sports; Games; Amusements' category, according to IPqwery. Additionally, Mattel has registered 2,294 trademarks with the most popular class being 'Games; toys; sports equipment', according to IPqwery.This year, Mattel is projected to spend $189.4M on IT, according to Aberdeen.Mattel employees are showing high interest in Meter Data Analytics, Multi-Cloud Security, and  SAGlobal, according to Bombora.
Total Products Active 85
Downloads Last 30 Days 1,140,160
Active Tech Count 144
Monthly Visits 8,401,222
Monthly Visits Growth 38.53%

Company Tech Stack by G2 Stack

Mattel uses 85 technology products and services including HTML5, Bootstrap, and  Vimeo, according to G2 Stack.

Mobile App Metrics by Apptopia

Downloads Last 30 Days 1,140,160
Monthly Download Growth -26.02%
Mattel has 1,140,160 monthly app downloads, according to Apptopia. The most popular apps downloaded are Hot Wheels id, Pictionary Air, and  Barbie™ Fashion Closet.

Website Tech Stack by BuiltWith

Mattel is actively using 144 technologies for its website, according to BuiltWith. These include DNSSEC, Cloudflare CDN, and  Organization Schema.

Patents and Trademarks by IPqwery

The intellectual property of Mattel includes 676 registered patents primarily in the 'Sports; Games; Amusements' category, according to IPqwery. Additionally, Mattel has registered 2,294 trademarks with the most popular class being 'Games; toys; sports equipment', according to IPqwery.

IT Spend by Aberdeen

This year, Mattel is projected to spend $189.4M on IT, according to Aberdeen.

Interest Signals by Bombora

updated Jun 7, 2026

Web Traffic by Semrush

updated Apr 11, 2026

Monthly Visits 8,401,222
Monthly Visits Growth 38.53%
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