in New York. As I said, I have been working with Google Ads, Bing/Yahoo, and social media ads as far back as 2005. I started using these types of ads to make money on my own promoting affiliate programs. I have worked for various agencies on a part-time remote basis until I started my dream job as a police officer here in New York.

Since becoming a police officer, I have always kept up with digital marketing promoting various products and services that work on during my days off. In 2012, I decided that I wanted to do something more rewarding and started working with small to medium businesses with budgets anywhere from $500/month to $20,000/month.

I have worked with dentists, doctors, physical therapists, lawyers, dumpster rentals, plumbers, roofers, tour agencies, travel agencies, exterminators, car dealerships, etc. You name it I’ve pretty much worked with someone in that industry along the way.

Now I know you must be thinking, “Why would I hire someone who already has a full-time job and a family that will probably not give me the attention I deserve?” Great question. With my current work schedule, I work mostly late at night and I work my 40 hours in four days. Then I am off for four days. So that usually means I am off around 15 days a month. During those days (and before work) I live, breathe, and eat everything paid search. I assure you I would not be running this business if I thought for one second I wouldn’t give you your money’s worth.

Running a business has many moving parts that all need to be monitored by yourself or qualified employees you trust. You could hire an in-house internet “guy” or “gal” right out of college with no experience to save some money; Or you could hire someone with years of experience and pay for his expertise.

There are costs to advertise your job opening or hiring a recruiter to find you the perfect employee. Then there’s the salary, benefits, employment taxes, space in your office, new equipment, and of course paid time off. At the end of the article, one entrepreneur calculates that the cost of a managed employee costs 2.7 times the base salary they’re hired at. Notice I said a managed employee. If you’re hiring a web/marketing person are you going to hire an even better one to manage him or delegate his work to one of your current managers? Or do you plan on overseeing the work of someone in which you aren’t well educated in what they do?I always tell my clients to concentrate on being the best at what they do. Delegate the work you're not experienced into qualified professionals. Hiring someone new in your business isn’t always a bad thing. You’re expanding and giving someone an opportunity to make your business better. Plus you're helping the local economy. If these things are the driving force behind your hiring in-house then I wish you the best with your new employee. Going the outsourced route with Matt PPC is the smart move in this situation. Our rate is our rate and is usually one-fourth of what you would expect to pay a full-time PPC marketer with my experience.

We have all the resources at our fingertips to start right away…….weekends and nights included. We never stop working to improve your online presence.

That’s something you will never get with a 9-5er