Company Performance Metrics
- Peter Fasano: Founder/Chief Executive OfficerPast Role: WPP, Vice President, Strategic Partnerships
AI transformation is now CFO-owned, and marketing is the proving ground — where AI touches customer truth, brand risk, and revenue fastest.
CMO teams are drowning in 50 platforms speaking different languages — wasting 1,000 minutes a week per team member just staying in the loop.
MassLogic Labs builds MIMO Workspace — the closed intelligence
stack for marketing. It unifies fragmented systems into a single, governed source of truth, where proprietary brand intelligence remains sovereign — never absorbed into a model vendor's ecosystem. Every output is traceable, citable, and defensible.
Through MIMO Marketspace, CMO teams access certified research, measurement benchmarks, and industry standards from trusted partners on demand, without exposing proprietary data. A founding partnership with the Marketing Accountability Standards Board (MASB) embeds 1,800+ certified marketing and financial definitions — a standards-grounded foundation for general-purpose AI.