Company Performance Metrics
Enrique Cibie: Director
MASISA has a core business, which is the manufacture and marketing of wood panels for furniture and interior architecture in Latin America
In addition, the strategic forestry business unit plays a very important role in ensuring the success of the core business.
Relevant aspects
Producer of panels for furniture in Latin America
(PB-MDP-MDF), with special focus on design and value added.
Diversified manufacturing base and final markets in the region.
Differentiated competitive strategy: final customer orientation, effective innovation, brand and operational efficiency.
Largest specialized distribution network in Latin America: Placacentro MASISA.
198 thousand hectares of forest plantations.
Related in the industry in health, safety and environment.
Leadership and commitment to sustainable development (Triple Result Approach).
Favorable growth prospects: low product penetration and significant housing deficit
in Latin America.
Corporate Governance highly recognized
