Company Performance Metrics
- Daniel Cummins: Chief Executive Officer
Marketsoft is an agile marketing data services company.
Data is essential for marketing success, and they help their customers deliver smarter, more profitable and more customer-centric marketing campaigns by improving the quality of your data and what you do with it.
They work with you to understand business objectives and then look at how
you can use your data better to achieve them, delivering immediate improvements in profitability as well as longer-term sustainable customer-centric advantage.
Marketsoft was founded in the 1970s and was the first to bring the then revolutionary ‘merge purge’ technology to this country. They have been at the forefront of the development of the Australian direct marketing industry, its evolution into data-driven marketing and then today’s era of analytics, trigger marketing and customer-centricity.
