Total Funding
66
4
Total FundingPost-IPO Equity raised
Growth Score
-8 pts
Heat Score
-9 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Marketo is a marketing automation platform designed to manage buyer engagement and streamline revenue operations.
- Srikant Sharma: Group Vice President, Customer Success
- Shankar Venkataraman: Chief Scientist
About the Company
Marketo functions as a central hub for planning and executing omnichannel campaigns, including email automation and multi-step customer journeys. The software incorporates artificial intelligence to generate content, automate repetitive data governance tasks, and optimize lead activities in real time. It facilitates coordination between marketing
and sales teams by providing shared insights and tools for researching prospective customers. The platform includes attribution tools that measure the impact of various channels and content on the financial pipeline.
