original store started in 2009 right after my son was born. I wanted to create my own online boutique, filled with bright colours and bold designs. Thankfully, you seemed to like it here, and business grew quickly - so fast that my little site couldn't handle it. So here we are, nearly 5 years later, with a great new site that will hopefully be a place you like to stop and stay awhile. We've got new stuff, a new blog, and most importantly - a new pre-loved section!

Merry Go Round is a new section of the site dedicated to gently used (and sometimes even new) clothes, toys, and books. 100% of the profits from this part of the site will go to Kid's Company, who provide practical, emotional and educational support to vulnerable inner-city children. At the end of the year, all items that remain unsold will go directly to Mum's the Word to help keep children clothed and warm.

I love shopping and want to make this website a really enjoyable experience, from the cheerful design to the easy returns policy. Feel free to stop by the blog which is where we share great ideas, products, recipes, and general things we love – if you have something you want to see or share, make sure to let me know!

From clothes and shoes to toys and books, I hope you can find something here that’s perfect for the little ones in your life.