Company Performance Metrics
- Neil Morgan: Co-Founder and Partner
- Shubu Mitra: Co-Founder, COO, and Partner
Marcap provides strategic consulting services focused on designing and building marketing organizations to better support business growth. The company helps marketing teams assess their current performance through its Readiness Assessment, which combines internal feedback with industry benchmarks to evaluate an organization’s ability to contribute
to growth. Marcap's framework identifies six key opportunity areas for creating marketing value and serves as a foundation for diagnosing issues and guiding structured improvements. Through leadership workshops, Marcap facilitates alignment on mission, identifies capability priorities, and addresses operational inefficiencies. Its services also include supporting the implementation of new structures and processes, offering coaching to help marketing teams adopt best practices and execute more effectively.
