articulate their own compelling genesis stories, nor are they able to facilitate rich customer experiences on a steady basis. Ultimately, customers value experiences over the simple act of purchasing products and services. As such, many makers are not well positioned to capitalize on a variety of revenue generation opportunities inherent within an easily facilitated customer development-focused fan experience.

Solution: Makers Tour increases client market share and revenues by orchestrating growth-focused encounters between makers and their fans. MT begins this process by providing a forum for makers to genuinely tell their stories and then methodically enables their most connected fans to deeply and continually engage and evangelize the consumption of the makers' products or services.