Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture.

Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.