Hyperlocal Spaces, resulting in more focused targeting and higher number of impressions per prospect client. Machadalo does not stop here.

Using data sciences and technology, Machadalo goes one step further and captures granular data available at Sub Hyperlocal level. This data which they collect from offline and online channels is mapped with TGs profile to build more specific campaign further increasing the focus and multiple impression count.

The advertising inventory is a mix of traditional hyper local advertising inventory, nontraditional hyper local advertising inventory and pin-code and location based digital inventory.

In short just like quantum physicists who by building theories of the world at Atomic and Sub atomic level changed the entire understanding of Physics and Chemistry at Macro level, Machadalo feels that when advertising spaces at Macro level are seen as collection of hyper local spaces and each hyper local space as collection of sub hyper local spaces, new intelligence and discoveries around Advertising Industry will happen and this will result in changing the way Advertising is sold and bought currently in India and elsewhere.