M-Factor, Inc. develops and delivers Web-based profit and revenue optimization software for consumer goods, retail, and quick serve restaurant sectors in the United States and internationally. It develops a software-as-a-service suite that analyzes, forecasts, and optimizes marketing investments and trade spend. The companyâ€™s solutions include M4 Marketing Investment Management, which tracks and optimizes marketing and in-store promotional investments; T4 Trade Spending Effectiveness that reallocates trade spend; and P4 Portfolio Pricing Optimization, which allows users to price regions, channels, and products.
M-Factor, Inc. was founded in 2003 and is based in San Mateo, California.
Funding Rounds (3) - $30.15MUpdate
|Mar 9, 2011||PRNewswire All - DemandTec to Acquire M-Factor|
|Mar 9, 2011||FreshNews - DemandTec acquired M-Factor|
|Jan 20, 2011||YourStory News - WATSummit 2011 - YourStory reports on “The Inflection Point of Digital Media”|
|Feb 10, 2009||SEC - SEC FORM D|
|Feb 9, 2009||Xconomy - M-Factor Secures Series D Financing Round|
|Jan 25, 2009||Venture Beat - M-Factor raises $10.1M for marketing analysis software|
1400 Fashion Island Boulevard
San Mateo, CA 94404