Company Performance Metrics
Luvie is a direct-to-consumer cosmetics brand that focuses on skincare-infused color cosmetics for everyday use. The company sells its products through its online store, offering foundations and related makeup tools designed for daily application. Its formulations combine pigments with skincare ingredients such as hyaluronic acid, niacinamide,
Centella Asiatica, and mineral-based SPF to hydrate, support elasticity, and help even skin tone. Luvie emphasizes buildable coverage and a skin-like finish that is intended to be comfortable for sensitive, dry, or mature skin types. The product range includes cushion foundations, liquid foundations, color‑adapting sticks, and a liquid blending brush to support application and blending. Customers can purchase one-time or on a recurring basis through an auto-delivery option for regular replenishment.
