Company Performance Metrics
- Cristián Karmy: Co-founder and CTOPast Role: SC Group, Co-Founder | Producer Development & Design Manager
- Cristobal Jose Pacheco Reitze: CEO and Co-FounderPast Role: Good Factory, Co-Founder | Marketing Director
Luuk is a vertical-AI SaaS that digitizes physical field operations for companies across Latin America. Fleets, dispatch, vehicle intake, inspections, PPE and deliveries that used to run on paper, WhatsApp and Excel become structured, traceable, real-time workflows — captured offline on mobile, built in days with no code, and powered by AI that
creates the process, assists in the field and analyzes results. Used by 50+ active companies across Chile, Peru, Argentina and Mexico (100+ have operated on the platform), with ~1,000 field users and 330K+ forms processed. Clients include Scania (4 countries), Agunsa, MERCOTRANS, Promedon and Mar Andino. Self-funded and capital-efficient, Luuk is now scaling its acquisition engine after rebuilding the platform AI-first. Start-Up Chile 2021 alumni.