PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.
Funding Rounds (4) - $17.4MUpdate
Current Team (9)Update
|Apr 4, 2016||AdExchanger - AOL Debuts A Self-Serve TV Ad Platform, Signs On Omnicom Group|
|Jan 18, 2016||AdExchanger - AppNexus Contemplates 'Plan B' Should IPO Market Remain Closed|
|Oct 1, 2015||The Guardian - Experian hack exposes 15 million people's personal information|
|Sep 28, 2015||Ad Age - Loaded With Data, Verizon's AOL Looks up at Giants -- and Takes Aim|
|May 12, 2015||AdExchanger - Verizon Will Buy AOL For $4.4 Billion In Media And Ad Tech Expansion|
|Dec 23, 2014||AdExchanger - Exit 2014: IPOs Sagged, But Mergers Surged For Video And Data Tech|
|Oct 20, 2014||PRNewswire All - Videology Establishes Global TV Practice to Synthesize Its Expanding Cross-Screen Expertise and Solutions for Advertisers and Media Companies|
|Jan 27, 2012||GeekWire - Tech Moves: Jambool founder leaves Google; Apptio’s new hire; and more|
821 2nd Ave.
Seattle, WA 98104
122 E 42nd St
New York, NY 10168