Overview

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Status
Acquired by on May 22, 2014
Total Equity Funding
$17.4M in 4 Rounds from 5 Investors
Headquarters:
Seattle, WA
Description:
PrecisionDemand offers targeting, buying and measurement services for marketers.
Founders:
Categories:
Marketing, Advertising, Advertising Platforms
Website:
http://www.precisiondemand.com
Social:

Company Details

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Founded:
2005
Aliases:
Lucid Commerce
Contact:
425-818-2156
Employees:
11 - 50 | 9 in Crunchbase

PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.

Funding Rounds (4) - $17.4M

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DateAmount / RoundValuationLead InvestorInvestors
Jul, 2011$8M / Series C4
Apr, 2010$5M / Series B2
Sep, 2009$1.9M / Series B2
Jun, 2008$2.5M / Series A1

Current Team (9)

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Offices/Locations (2)

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  • Seattle Office

    821 2nd Ave.

    Suite 700

    Seattle, WA 98104

    USA

  • NY Office

    122 E 42nd St

    4305

    New York, NY 10168

    USA

Past Team (2)

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