Company Performance Metrics
Founded by Lucas Bertrand. We audit and measure the merchandising of Apps, Film/TV content, and Channels on Connected TV UIs. These include mobile, web, smart TV, set-top boxes, game consoles, and streaming devices. Any pane of glass a consumer uses to consume content, we audit and value using our proprietary AI hardware-software solution and
our metric Media Placement Value (MPV). MPV enables clients for the first time to measure merchandising performance and the value of digital shelf space across Connected TV environments. Most of the global streamers and Hollywood studios plus local broadcasters and OEMs and TV O/S use Looper to audit and value the digital shelves that drive new viewers, subscribers and increase engagement to reduce churn. Loopers SaaS solution is used by clients with over 700m subscribers and end users.
