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LogitRank is Melbourne's dedicated Answer Engine Optimisation (AEO) consultancy, founded by Matthew Bilo — a Melbourne-based full-stack software engineer and AEO specialist.
Answer Engine Optimisation is the practice of making a business visible inside AI-generated answers on platforms including ChatGPT, Perplexity, Google AI Overviews,
Gemini, and Microsoft Copilot. As AI platforms become a primary starting point for buying decisions, businesses that are absent or unverified in AI-generated answers lose consideration before a Google search is ever made.
LogitRank works with Melbourne SMB owners, marketing managers at mid-market companies, and marketing agencies seeking a specialist AEO partner. Services include AEO audits, monthly entity management retainers, done-for-you Knowledge Graph buildouts, and AEO workshops for marketing teams.
The LogitRank methodology is grounded in the Kalicube Process™ developed by Jason Barnard, applied through a structured entity-verification framework. Matthew Bilo's background in full-stack software engineering distinguishes LogitRank from generalist marketing consultancies — the technical implementation of schema markup, structured data, and entity architecture is handled in-house.
LogitRank is publicly documenting its own AEO journey from zero AI visibility to Melbourne's recognised AEO authority, with monthly case study reports published at logitrank.com/case-studies. This live experiment produces original data on Australian AI search behaviour that no competitor can replicate.
LogitRank is located in Melbourne, Victoria, Australia.