Company Performance Metrics
- Paul Rindone: President
CU LIFT is a financial technology company solving a major inefficiency in the U.S. auto finance market. While automobile financing through dealerships exceeds $800 billion annually, credit unions—despite approving over $300 billion in loans—only succeed in funding approximately $70 billion. This significant drop-off occurs because credit unions
lose the customer at the dealership, where dealers route buyers to alternative, higher-cost lenders that benefit them financially. CU LIFT addresses this problem with a powerful combination of AI-enabled software, a short-term warehouse lending facility, and a consumer-friendly digital platform called FastPass®. Our mission is to empower credit unions to fund a greater percentage of their approvals, protect member relationships, and provide a modern, dealership-integrated car buying experience.
