create custom workout programs, while providing access to real personal trainers and a community of supportive workout partners. They are family focused, with shows for everyone from kids to grandma. Unlike other fitness programs they don't offer "30 day promises", instead they offer "exercise as entertainment" creating a long-term relationship with their users.

Their Live format is unlike anything else in the market - with over 30 hours of new content every-week, making their shows a not-to-miss viewing experience. This keeps the overall experience fresh, while enabling them to adapt quickly to user feedback, keeping their retention rates high.