Company Performance Metrics
This concept of addressing the Loneliness in Elders stems from own experience of our aged Parents and our children living abroad. We are living our life away from our children, who are busy building their own nest in a city of their destiny, far away from us. Our parents are 70+ and our children have settled abroad and busy with their own life.
We
noticed that Elders require constant dose of positive affirmation in person. One needs to respect their experience, show empathy and hear them speak. All this in the comfort of their four walls. Elders also need to get their inner child – like emotion out, by being able to talk to someone who bring their creativity out in the open. We have observed that most of the Elders live a lonely life despite all the comforts either because they are widowed or have children, who stay abroad or in another city. Ironically, there are over 15 million Elders living in India and often lead lonely life.
