Company Performance Metrics
Chris Colborn: Chief Experience Officer (CXO)Past Role: R/GA, EVP Global Chief Design and Innovation Officer- Tarek Sultani: Senior Partner, Lead of Lippincott Middle EastPast Role: Fjord, Group Director & Studio Lead - Middle East
Lippincott is a brand consultancy that offers services in brand strategy, experience design, marketing, and innovation. The firm collaborates with clients to develop and transform brands, focusing on aligning brand decisions with a company's purpose and market positioning. Their services encompass corporate branding initiatives, including
renaming efforts and visual identity redesigns, tailored to various industries such as finance, healthcare, technology, and consumer goods. Lippincott integrates analytical thinking with creative design to address complex branding challenges and supports businesses in adapting to evolving market demands. The firm was founded in 1943 as Lippincott & Margulies and pioneered the discipline of corporate identity. Lippincott operates globally from its offices in the United States, Europe, Asia, and the Middle East. Recent clients include American Express, Delta Air Lines, ExxonMobil, IBM, Mashreq, McDonald's, Nissan, Samsung, Sprint, Vale, and Walmart.
