Company Performance Metrics
LingYue operates as the digital subsidiary of BMW Brilliance Automotive, providing technology and software services for the BMW Group in China. The company focuses on end-to-end digital transformation of sales, marketing, and customer lifecycle management for the automotive sector. It designs and runs direct-to-consumer digital platforms, including
portals and mobile applications for brand engagement and e-commerce. LingYue builds membership and e-commerce systems that support loyalty programs, purchasing workflows, and customer relationship management. It develops dealer retail digitalization solutions that equip BMW dealerships with tools for data-driven retail operations and in-store process management. The company also delivers marketing automation and big data analytics engines that support personalized recommendations and multi-channel campaign execution. Its services concentrate on creating data-driven experiences for retail customers and improving digital maturity across the dealer network.
