customer research planning, remote usability testing setups, and structured reporting that supports product and service development. In parallel, it runs one-on-one executive and management coaching engagements aimed at helping leaders and specialists step back from daily operational noise and think more deliberately about their choices and direction. Coaching work is grounded in structured questioning and reflection to support conscious leadership growth and clearer decision-making. Through these services, Liisa Rumberg connects human-centered research practices with leadership development needs.