Clients sign up to specify postcodes, markets, and monthly lead volumes, then pay per lead instead of running their own advertising campaigns. Lightning Leads funds and manages digital marketing across channels such as search and social advertising to drive traffic into its microsite network. Through an online portal, customers use a custom dashboard and lead directory to browse, accept, and track leads, along with the key details needed for follow-up. The platform is designed for professionals and commercial businesses that want a performance-based approach to customer acquisition.