Company Performance Metrics
Lightning Leads provides software-driven lead generation services that connect service businesses with targeted customer enquiries. The company operates a network of localized microsites across the UK that capture consumer requests in categories such as cleaning, home maintenance, and professional services, and convert them into qualified leads.
Clients sign up to specify postcodes, markets, and monthly lead volumes, then pay per lead instead of running their own advertising campaigns. Lightning Leads funds and manages digital marketing across channels such as search and social advertising to drive traffic into its microsite network. Through an online portal, customers use a custom dashboard and lead directory to browse, accept, and track leads, along with the key details needed for follow-up. The platform is designed for professionals and commercial businesses that want a performance-based approach to customer acquisition.