Company Performance Metrics
Antonis Argyros: Chief Executive Officer
Marianna Vakalopoulou: Chief Commercial Officer
liateR is an interactive sales solution for retailers and brands in the apparel and accessories market that uses gesture control , voice recognition and augmented reality technologies to create an environment where consumers can digitally try on and buy clothing .
At the same time we will be combining the data that we can get from each user like
age , gender , mood with the way user interacts inside the application ( what kind of products he is looking , what combinations he is making etc) in order to deliver a customer centric content. The content will be delivered with 2 ways 1) by suggesting specific set of products that is most likely the specific user to buy ( based on the customer segment he is in) and 2) by tailor made offers ( for example get this code and you will get 20% discount ).
Our strong competitive advantage is that we are bringing the personal element in the shopping experience for the offline retail in a scalable way for retailers. With liateR retailers will be in a position to create a seamless experience that will be tailored to each customers wants and needs.
