Innovations Inc (Storm) which is a platform that helps companies, across many sectors, sell more by providing customized discounts to consumers at the right time, in the right place.

Letsgofordinner.com is testing the Storm platform by attacking the poorly served restaurant market. Later once the team has penetrated the North American restaurant market, it will venture into other local business services, where this solution will solve a similar problem.

Lets Go For Dinner subsidiary sells half-price gift certificates, generating savings of $10 - $25 to consumers that are redeemable via the point of sale (POS) terminal, telephone or web, allowing for traceable and profitable meals for a restaurant. Consumers can either purchase certificates directly from the website or by responding to push email/sms marketing messages sent out by restaurants with empty seats. These messages have a limited lifespan allowing restaurants to market their empty seats immediately.

Overall, letsgofordinner.com offers consumers a strong incentive to use the service while delivering customers on a cost effective basis to restaurants.