extensive product selection, competitive prices and operating efficiencies typical of a "big box" retailer with the superior customer service and upscale shopping experience characteristic of a specialty retailer. The Company offers wireless products from well-known, name-brand suppliers such as AT&T, Ericsson, Motorola, Nokia and Sony. The Company's stores typically sell up to 40 different makes and models of cellular and PCS phones and pagers and over 1,000 SKUs of wireless products and accessories, such as batteries, home and car chargers, vehicle adapter kits and cases. The Company supports its broad product offering with knowledgeable and personalized customer service focused on educating the consumer and identifying the most appropriate products and services for each consumer's individual needs. The Company offers everyday low prices that are competitive with other retailers and supports this policy with price guarantee, upgrade and trade-in programs.