can then instantly access a non-collateralised one-year line of credit.

Using only their mobile phone, the entire process to access the first loan (from application to approval to receiving the loan in the client’s bank account) usually takes no more than 15 minutes. Subsequent loans take only 2 minutes to process. A reward and loyalty system is embedded in the platform: With good repayment behavior, the client is rewarded with larger loans sizes and lower rates of interest (commissions). Other rewards are linked to referrals and to engagement in watching educational videos.