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For centuries the diamond industry has colluded price against consumers. Diamond monopolies set the purchase price for wholesalers, and the markups continue to increase exponentially from there. Retailers have a stronghold over what the consumer pays for the stone. A diamond’s journey from the mine to the market has never been favorable to the end
consumer. What if we could bring transparency to an age-old market by removing the middle men?
Legemdary is the most direct mines-to-consumer platform in the diamond industry today. Legemdary.com is the pioneer of the revolutionary and disruptive reverse-auction model for ensuring customers pay the lowest price in the market for their diamond jewelry. Our exclusive reverse-auction diamond platform puts a global network of direct diamond wholesalers in competition bidding on exactly what our customers are looking for in a loose diamond or engagement ring.
