Company Performance Metrics
Eric "Trey" Perkins: Co-founder- Michael Ritger: Co-founder
Classic 18k jewelry at the lowest prices in US. Ecommerce, no-middlemen.
Lazooli sells its own line of 18K gold and platinum jewelry through its website. Unlike in other western stores and ecommerce jewelers, prices are set by weight and updated hourly by spot precious metal prices, which is how jewelry is traditionally sold in Asia. Prices are
the lowest in the west by a wide margin, as the company employs a low-overhead model with a lean inventory. The inventory consists of classic fine jewelry designs similar to the most common items in western jewelry and department stores.
Despite low prices, Lazooli is attempting to create a luxury image and engage customers with an enjoyable browsing experience and educational materials. By educating consumers and offering classic designs at disruptive prices, the goal is to build a brand that stands for luxury, fairness and transparency.
Opened for business March 2013. Delaware C-corp.
