Company Performance Metrics
Sushil Goel: Co-Founder and CEO
LayerFive, a cross-device identity resolution platform, is changing how enterprises leverage their own consumer data.
While consumers are interacting with an enterprise using multiple devices and channels, enterprises are leveraging only a fraction of the consumer data to improve business outcome. The problem is that enterprises are having
band-aid solutions to connect identities across various data sources due to the way technology has evolved. In the digital world, the problem becomes even more acute as consumers may not always be logged in while interacting with an enterprise, and typically use multiple devices.
LayerFive's innovative AI technology resolves cross-device digital identities in a privacy-safe first party data context across both logged-in and unknown consumers. Moreover, LayerFive provides a private identity graph with identity life cycle management to ensure that an enterprise leverages the most comprehensive view of a consumer to improve business outcomes.
