Company Performance Metrics
Laus Engineering provides tyre engineering consulting and simulation services for motorsport, automotive, and other high-performance applications. The company supports teams from karting to Formula 1 with tyre modelling, data analysis, race setup support, and performance-focused recommendations. Its engineers develop and refine bespoke tyre
simulation tools, including empirical, semi-physical, and fully physical models that capture thermo-mechanical, viscoelastic, and contact behaviour. Laus Engineering also undertakes outsourced tyre and vehicle performance projects, from concept studies to on-track validation, integrating with existing tyre data and supplier models. In addition, it develops software libraries of advanced tyre models and specialised hardware such as testing rigs and trackside measurement tools for tyre characterisation. The firm offers custom training programs on tyre modelling, data analysis, and simulation methodologies for engineers, drivers, and decision-makers.