Company Performance Metrics
Steve Kiviahde: COO- Tom Harding: CEO
Launchmania is a new product launch company where brands can promote new consumer products coming to market, gain a large audience and awareness, and sell launch inventory.
Launchmania is an online marketplace for new product launches with a mission to help brands gain awareness for new products coming to the market.
Consumers can read the
why behind new products at Launchmania.com.
The founders of Launchmania were intrigued by the launch of the Pebble smart watch and the launch success of the Apple iPhone 5.
This led to realizing no central Launch channel exists for new products.
Brands are still using their own sites and methods for launching new products. The problem is that even large brands with huge fan bases have a difficult time gaining adequate awareness of new product launches according to Schneider and Associates http://www.schneiderpr.com/docs/SA-BU_Launch%20Report_Final.pdf.
Launchmania is going to help brands increase success with new product launches by emphasizing on the "Why" of a product, then the "What".
