Company Performance Metrics
Lafferty Consulting provides consulting services focused on sales, marketing, and operations for alcohol, wine, and spirits brands. The company supports producers and distributors with sustainable market planning, packaging and structural design, commercial branding, and complex logistics management. It offers targeted pricing and revenue
optimization services to help brands position products and structure channels in competitive markets. Lafferty Consulting also conducts market research and data analysis to inform entry strategies across segments such as duty-free and cross-border trade. In addition, it delivers training and coaching for commercial teams and acts under secondary classifications as an advertising agency and a retail specialist via stalls and market environments. Its services are aimed at both emerging and established beverage brands seeking structured support for growth and distribution planning.