clients even in situations where they might not otherwise have conducted market research, which was formerly too expensive or too time-consuming.

By offering client consultation, survey writing & programming, and infographic creation, Lab42 fulfills several market research needs: validating startup concepts, refining investment decisions and testing for product concepts, logo design, pricing, and market segmentation.

Lab42 was founded in 2010 by Jon Pirc and Laura Rokita and is backed by Sandbox Industries. The team welcomed Gauri Sharma as CEO in October of 2011.