Company Performance Metrics
Influencer marketing isn't a tricky business, it's an opaque business. Kyndoo is looking to rip open the shades and let the light in. When their founder, Kelly McDonald, started Kyndoo she believed that there are thousands of amazing and talented influencers out there who care about their audience, the brands they work with and the
authenticity of standing behind the products they represent. And what they found from talking with thousands of influencers over the past few years is that Influencers and Brands share the same concerns surrounding #Fakeinfluencers crowding the industry and giving it a bad name. At Kyndoo they've set out to do something about changing that perspective. Kyndoo is bringing the data and the platform to help move the social influence industry from being a marketing "side-hustle" to the highest producing revenue channel at any organization.
