Features/Functionality race. And you see it in their UI and customer feedback. Kugamon takes a different approach. When Kugamon was re-built on Lightning, we embraced the "App Empathy' design philosophy. App Empathy comprises 5 key principles: (1) Intuitive, every screen/click should be obvious in purpose, instinctive-like; (2) Simple, from button labels to page design, keep it simple; (3) User Centric, build with the user in mind; (4) Functional, it must not only look pretty, but be capable; and (5) Complete, address the entire process workflow and not what the User only sees.

Recent Kugamon recognition: - Benchmark Winner: Kugamon Lightning CPQ (3 secs to load 100K Product Catalog) versus Salesforce CPQ (20 secs) - #1 in AppExchange for Quote to Cash, Subscription Management, and Subscription Billing - Front Page Listing in Salesforce AppExchange - Launched Channel Friendly Implementation Partner Program - 100+ Public Positive Customer Reviews