- Acquired by Salesforce on October 3, 2016
- Total Equity Funding
- $50M in 3 Rounds from 8 Investors
- San Francisco, California
- Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.
- Tom Chavez, Vivek S. Vaidya
- Digital Media, Ad Targeting, Advertising Platforms, Analytics, Big Data, Brand Marketing
Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux’s cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual’s preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over two billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.
Funding Rounds (3) - $50MUpdate
Current Team (12)Update
|Oct 16, 2016||Venture Beat - Why buying Krux, but not Twitter, makes sense for Salesforce|
|Oct 14, 2016||Venture Beat - Salesforce’s Marc Benioff rejects Twitter acquisition: ‘Not the right fit’|
|Oct 8, 2016||Network Asia - Salesforce will buy Krux to expand behavioral tracking capabilities|
|Oct 6, 2016||SiliconBeat - Twitter shares plummet on reports that Google, Apple and Disney won’t bid for the company|
|Oct 5, 2016||CIO New Zealand - Salesforce will buy Krux to expand behavioral tracking capabilities|
|Oct 5, 2016||CIO Australia - Salesforce will buy Krux to expand behavioral tracking capabilities|
|Oct 4, 2016||IT World - Salesforce will buy Krux to expand behavioral tracking capabilities|
|Oct 4, 2016||Marketing Land - Salesforce buys DMP Krux|
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