Company Performance Metrics
In 2015, the CEO of a small Australian business became so frustrated by the constraints imposed by existing business software that he decided to create a new type of solution and break the shackles imposed by large vendors.
Equipped with extensive experience working across a diverse range of industries and markets, he embarked on a challenge to
create a piece of software, capable of managing the operations of any small or medium-sized business, in any industry.
The design specifications were ambitious: it had to be flexible enough to suit any business, scalable enough for growing businesses, powerful enough to compete with enterprise-grade systems, affordable enough for even the smallest business, and easy enough to use so that even non-technical people could design, build and manage a customized system that perfectly fits their business.
Through his fierce determination to enable businesses like his own to take charge and not relinquish control of their business to suppliers, Kradle came into being and was launched in 2018.
