Company Performance Metrics
SHRIDHAR SHUKLA: Co-Founder, MD
KPOINT is a video technology company transforming business communications with interactive videos. KPOINT recognizes video is the primary medium of future communication over the internet and innovate to bring the best of the two worlds -- videos and web -- together to make business communication effective and conversational. KPOINT focus is on
positively impacting business outcomes rather than mere consumption of content.
Unlike consumer media, business communication needs to be time-efficient with a razor sharp focus on the ability to deliver the desired message quickly and in the most engaging fashion. Business audiences loathe to consume content linearly. Our videos make sure users have the right aids to consume video their way in a non-linear fashion.
Our streamlined approach to content enables us to address specific business needs across customer touchpoints ensuring measurable impact:
1. Intent to content => Design interactive video content by aligning content strategy to business goals.
2. Hyper-personalize => Leverage past engagement and rich data in the CRMs to deliver personalized content to your customer.
3. Omnichannel distribution => Make content available across content delivery channels to improve reach.
4. Measure user engagement => grab every aspect of user behavior and choices to understand and target the audience better.
5. Optimize content strategy => Analyze trends to evolve content refresh, customer segmentation and targeting strategies.
