Kotak Mahindra Group incorporated into a separate company - Kotak Neo It is one of India's leading stock broking houses with a market share of around 10 percent. Kotak Neo has 843 outlets servicing over 8.5 lakhs customer accounts and coverage of 331 cities. https://www.kotakneo.com/, the online division of Kotak Neo offers Internet Broking services and also online IPO and Mutual Fund Investments.

They handle more IPOs than any other brokerage. The company has a full-fledged research division involved in macroeconomic studies, sectoral research and company-specific equity research combined with a strong and well-networked sales force, which helps deliver current market information and news.

The company primarily provides secondary market broking services in equity shares and global depository receipts. It also offers portfolio management services to high net-worth individuals and corporate. In addition, the company distributes a range of financial products, including company fixed deposits, mutual funds, initial public offerings, secondary debt, equity, and small savings schemes. Further, it provides Internet broking services and depository services.

Kotak Neo has been the first in providing many products and services which have now become industry standards. Some of them are: Facility of Margin Finance to the customers Investing in IPOs and Mutual Funds on the phone SMS alerts before execution of depository transactions Mobile application to track portfolios AutoInvest — A systematic investing plan in Equities and Mutual funds Provision of margin against securities automatically against shares in the customer's Demat account

Kotak Neo has a full-fledged research division involved in Macro Economic studies, Sectoral research and Company Specific Equity Research combined with a strong and well networked sales force which helps deliver current and up to date market information and news.

The company is also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL), providing dual benefit services wherein the investors can avail the company's brokerage services for executing the transactions and the depository services for settling them. Kotak Neo processes more than 4,00,000 trades a day which is much higher even than some of the renowned international brokers.

Kotak Neo has over Rs. 3300 crore of Assets Under Management (AUM) as of 31st March, 2008. The portfolio Management Service provides top class service, catering to the high end of the market. Portfolio Management from Kotak Neo comes as an answer to those who would like to grow exponentially on the crest of the stock market, with the backing of an expert. Unlike many other companies, Kotak Securities Ltd., has a Centralised Risk Management System and an in-house Research Team which allows it to offer the same levels of service to customers across all locations. Kotak Neo network spans over 321 cities with 877 outlets, with an employee workforce beyond 5100.

The Companies accolades and awards are as follows: 1)Best Brokerage Firm in India by Asiamoney in 2008, 2007 & 2006 2)Best Performing Equity Broker in India — CNBC Financial Advisor Awards 2008 3)Avaya Customer Responsiveness Awards (2007 & 2006) in Financial Services Sector 4)The Leading Equity House in India in Thomson Extel Surveys Awards for the year 2007 5)Euromoney Award (2007 & 2006) — Best Provider of Portfolio Management: Equities )Euromoney Award (2005)-Best Equities House In India 7)Finance Asia Award (2005)-Best Broker In India 8)Finance Asia Award (2004)- India's best Equity House 9)Prime Ranking Award (2003-04)- Largest Distributor of IPO's