Company Performance Metrics
- Kerem Arslan: Marketing Manager
Koolay is an all-in-one platform for nonprofit organizations. The platform consolidates twelve workflows that nonprofits typically run on separate tools — donation processing, donor CRM, membership, volunteer management, events and ticketing, scholarship administration, grant discovery and drafting, operations and project management, public website
+ CMS, email marketing, social media, and direct mail — into a single login with shared data.
Koolay's differentiated assets include:
A proprietary funder intelligence database of 1.93M IRS-enriched 501(c)(3) foundations and 68,000+ active grant RFPs, with AI-driven match-scoring against each tenant's mission, NTEE codes, geography, and budget profile.
AI grant drafting trained on tenant context (mission, programs, history, prior applications) and individual funder priorities — generating LOIs, proposal narratives, and budget narratives that grant writers edit rather than start from scratch.
Google Ad Grant automation — guided application flow, real-time compliance monitoring (CTR, keyword quality, conversion tracking), and pre-built campaign templates that help nonprofits actually deploy the $10,000/month in free Google Ads spend they're entitled to.
Direct mail integration with Click2Mail for foundation outreach at 25¢/postcard or 89¢/letter, drawing on the same funder library.
Donor lifetime-value analytics with predictive segmentation (new, loyal, major, at-risk, lapsed) and 3-year revenue projections to support major-gift planning.
The platform serves nonprofits across the U.S. on a tiered SaaS model (Starter / Growth / Impact / Enterprise) with a 14-day Growth trial. Tenants get a custom subdomain, custom domain support, multi-language CMS, and an Android tablet companion for on-site event check-in.
Koolay's TAM is the ~1.3 million active U.S. 501(c)(3)s — particularly the segment too small for enterprise CRMs (Salesforce, Blackbaud) and too operationally complex for entry-level tools (Wix + Mailchimp + Donorbox stack).
