Company Performance Metrics
- James Brown: Co-founder & CEO
- Karolina Kostrzewa: Head of Brand Strategy & Partnerships
65% of consumers - rising to 88% amongst Millennials and Gen Zs - want brands to share and epitomise their values. However, only 26% are actually buying from such purpose-driven brands. The reason for this, fundamentally, is that people don't believe that they can make a difference.
At Epic Impact we want to change that.
We have a vision of
a world where every time we spend money, we have a positive impact on humanity, nature and the environment. This is why we have created a new category of lifestyle tool; Personal Impact Management. With a Personal Impact Management solution like Epic's, consumers can better understand, manage and improve the impact that they have on the world around them.
Through our mobile app, consumers can: - Let us know what values are important to them, to personalise their Epic Impact experience - Explore a directory of vetted ethical, sustainable merchants, covering categories such as clothing & accessories, homeware, renewable energy, food, and holidays. - Earn real-time, automated rewards whenever they make a purchase from an Epic Impact Rewards merchant. - Use those rewards to donate to charities or offset carbon emissions. - Track the contribution their day-to-day spending make towards the UN Sustainable Development Goals.
For merchants, Epic Impact provides: - a no-code integration rewards platform for e-commerce and epos systems that can connect to over 550 solutions, including Shopify, Squarespace, Magento 2, WooCommerce and WIX, and be launched in minutes. - a loyalty rewards platform designed to build values-based relationship with their customers, from exclusive offers, to gift cards, to interactive digital receipts.
There is, understandably, a lot of focus on the major issue of climate change and carbon emissions, which is driving an increase in top-down solutions that aim to help consumers reduce their carbon footprint. However, for the majority of consumers, when it comes to the moment of purchase, it is convenience and affordability that are the primary concern, not the carbon footprint of their purchase. Furthermore, being carbon neutral will become as mandatory for merchants as having a website and a social media presence, so what will cause long-term loyalty with companies that have purpose at their core?
The answer lies in the alignment of values between merchant and consumer, such as ocean conservation, wildlife protection, the reduction in people suffering hunger and living in poverty.
Where Epic Impact differs is that we are taking a bottom up approach, focusing on empowering consumers to support the causes that they care about when they shop. Then, through a growing network effect, this momentum of buying better will support not just reducing carbon emissions, but also creating a cleaner, fairer world for all of humanity, nature and the environment.
