longer have to manually insert ads into their content — With Kiptronic, it happens on-the-fly, without altering existing publishing processes.

Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns through a robust ad operations tool. Kiptronic was recently named to the AlwaysOn Media 100 list of top media and advertising-related start-up companies for 2008. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com).